Setting Defined Goals

The process starts with a group meeting to determine the goals of the project. This includes establishing the overall expectations of the project, it's intended message, target market and fit and finish. This meeting is held in person, over the phone, or via web conference. It is typically attended by key staff members from your company and VA Graphics. Some questions you may hear in the meeting are, “What are the benefits of doing business with your company?”, “What services and products do you offer?”, “What are the features, advantages and benefits of those services and products?” and “What differentiates you from your competition?” All these questions are addressed with the intended audience in mind and are used to craft the best possible product as your project moves forward.

Developing the Content

After the outline is created and the goals are in place, a writer will develop a powerful story about your firm that will be compelling, honest, concise and has the ability to invoke a response from your reader. Our copywriters will create content that creates warm leads and make the prospective buyer want to contact your business. After the writing process we will meet with you again to confirm that the content communicates the intended message.

Developing the Design

This phase further develops your approved content in to it's final form. A custom design will be created specifically to work in harmony with your new content. Our design work is focused on appealing directly to your customers in a way that demands attention and action. The design will establish emotional connections with your target audience to communicate your message in a way that's warmly received. We will incorporate the use of color, typography, photography and artwork to build the perfect vehicle to deliver your message. Once you have proofed your design, we will prepare the graphics for high quality professional printing.

Printing

We will work with you to define your needs for printed material. Our experience in the printing industry gives us the ability to explore a wide variety of solutions to find the perfect fit. We will help you determine the right quality, finish, printing techniques and quantity for your project. Our printing typically requires a 10-14 day turnaround. Rush orders are available.

Schedule a visit to discuss how your business can benefit from our expertise.

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What is a logo?

Everywhere you look you can find logos. What do logos mean to you? Logos are conveying more than just what meets the eye. They are a symbol that communicates everything about a business: its services and products, its company culture and it’s clients. What message is your current logo conveying? What message would you like your logo to convey?

Why is a logo important?

Logo design is an outward image of a company’s code – it is the company’s DNA, which is why people refer to it as the corporate identity, image and or brand. It is also the first impression your customers have of your company. Our graphic design professionals understand the power behind a logo and that is precisely why we create designs that attract attention and capture the essence of your business in a simple glance. As time goes by and you build your identity and brand, customers will associate the qualities of your company with your logo.

Our Process

For us, it's more than just putting something pretty together. We use our combined expertise to extract rich and focused data from you and your business. Through this process of discovery, we learn the characteristics of your company and its culture. This enables us to compare your company’s personality with your local competiton and overall industry trends. A fundamental understanding of your company gives us the framework to create your new logo. Our creative staff will create custom design concepts with the specific goal of presenting your company as a leader in your industry.

Logo Revitalization

Companies who already have an established identity in their industry are a perfect fit for our logo revitalization services. We apply the same focused techniques we use to create a new logo to update your existing logo. This is especially effective to retain the loyal customer base of an established company with a dated brand.

Schedule a visit today to talk about creating a logo that truly does its job.

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What's right for me?

Planning a campaign to market yourself properly can seem like an overwhelming task. Rest assursed that our team of professionals will help you identify which of our services work best for your needs. We offer design packages that cover all of your needs, packages that fit a tight budget and a-la-carte offerings that fit in to your current marketing plan. We have developed a wide variety of solutions that our clients have found useful in marketing themselves. We specialize in creating custom solutions designed especially for your needs. A sampling of past solutions includes:

Logos Business Cards Book Covers Catalogs Sell Sheets Trade Show Booths Magazine Ads Direct Mail Design CD & DVD Covers Labels Menus Pizza Boxes Pens Flash Animation

Websites Tray Covers Billboards Vehicle Graphics Product Packaging Press Kits Letterhead Envelopes Pocket Folders Napkins Online Advertising Coffee Mugs Illuminated Outdoor Signs

Brochures DVD Menu Interface CD Business Cards Door Hangers Yard Signs Political Advertising Annual Reports Notepads Invoices Fax Cover Sheets Stickers E-Mail Campaigns Yellow Pages Ads

Schedule a visit now to discuss which options are right for your business.

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